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Posted: Sunday, January 7, 2018 9:34 PM

The Associate Product Manager, Eliquis Hospital and IDN works with the Brand Team to successfully execute the institutional brand plan, including the insight generation, planning and implementation of the marketing initiatives. This position works closely with the cross-functional and alliance teams to communicate Eliquis' superior efficacy and safety evidence, to establish BMS as a leader in advancing the quality of care for patients with non-valvular atrial fibrillation and venous thrombo-embolism. This position reports to the Director, Eliquis Hospital and IDN, US Commercial


* Leads market research and business analytics projects to effectively analyze customer insights, brand performance, market trends and competitive response

* Champions the brand planning process, ensuring strategic choice and tradeoff selection, and alignment across the alliance cross-functional team

* Leads the agency of record and the alliance cross-functional team to develop, review and execute high impact marketing initiatives and materials for the Hospital and IDN customers

* Manages A&P spend and coordinates investments across the alliance to drive brand performance

* Manages continuous structured insight collection and best practice sharing with Sales Force

* Builds and maintains internal and external networks and relationships to appropriately drive Eliquis performance


* BA degree or equivalent is required. MBA is preferred

* 5+ years of relevant marketing brand management or equivalent experience. Experience in Cardiovascular is preferred

* Sales Experience desirable. Experience in Hospitals is preferred

* Proven track record of effectively and efficiently driving performance within a matrix organization, with strong organizational, interpersonal and collaboration skills

* Ability to develop and manage strong internal and external customer relationships

* Strong written and verbal communication skills



• Location: Jersey Shore

• Post ID: 52051092 newjersey is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2018