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Posted: Wednesday, February 7, 2018 4:38 PM

Requisition ID 53819BR
Title Manager Omnichannel Media
Job Category Marketing
Job Description
Assist in development of Patient and Healthcare Professional (HCP) paid media strategy and plans for Diabetes Marketing portfolio to increase brand awareness and trial or acquisition into the Novo Nordisk Inc (NNI) database that will aid in patient request or conversion. Identifies new, innovative/emerging channels to reach patients. Work closely with Center of Excellence (COE) and Non Personal Promotion team (NPP) to ensure brand priority alignment, plus media and channel synergies. Responsible for the planning, execution, optimization and analysis of media initiatives. Serve as the internal expert on patient facing media channels, as well as consumer search.
Reports to the Director Multichannel Media. Works closely with Brand Leads, COE, and other units within Marketing. Internal cross:functional interaction also includes relations with Trade, Corporate Communications, Public Relations, Medical, Managed Markets, Regulatory, Sales and Legal personnel, and international colleagues. External relationships include relations with professional services agencies, media partners, as well as key patient organizations.
Essential Functions
Brand Planning: Assist in developing and coordinating paid media plans with brand leads and Centers of Excellence leads (COE), ensuring alignment with brand positioning and messaging. Develop and present compelling plans for management endorsement, to include proven, as well as innovative opportunities. Assist in developing media strategy across portfolio of brands in conjunction with brand objectives. Manage agency partners in media planning and buying responsibilities for portfolio of brands. Provide strategic insights and analytics into performance drivers to ensure full impact and efficiency of optimization efforts. Translate brand objectives/media strategy into strategic media plans, with responsibility of presenting plans to internal brand teams, provide guidance/insights, solicit feedback. Work with media agency to ensure appropriate planning, execution, optimization and analysis of all media activities while ensuring media buys are targeted efficiently and effectively. Develop and maintain Search Engine Optimization and Search Engine Marketing strategy across portfolio of products in conjunction with HCP team, governance models, optimization, reporting and analytics.
Collaboration with Internal Stakeholders: Other internal relationships include relations with Medical, Managed Markets, Regulatory, Sales and Legal personnel, and international colleagues. Work closely with Marketing Effectiveness to establish, own and defend metrics necessary to track impact and success of awareness and acquisition initiatives. Work with "brand account managers" or "brand point leads" to ensure alignment on needs and execution plans are in place.
Emerging Channels: Identify innovative and emerging opportunities, present to stakeholders, provide POVs.
Material Development and Review Process: Collaborate with Brand Lead on SEM and SEO development and optimization. Ensure brand lead/ COE is aligned on assets needed and timing to execute media plan. Work with agency to develop 60 day Medical/Regulatory/Legal review (PRB) planning schedule.
Tracking and Optimization: Accountable to manage the brand/portfolio media budget in conjunction with overall media plan. Determine set:up, including testing methodologies, reporting requirements, and modelling requirements, to ensure appropriate implementation and execution of plan. Develop robust and intelligent test:and:learn approach to campaigns and emergent trends. Partner with Commercial Effectiveness and external vendors to contract, create, measure and report on media conversion tracking. Follow internal and external procedures in managing contracts. Monitor/manage agency expenses while looking for efficiency opportunities to ma


• Location: Jersey Shore, plainsboro

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