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Posted: Monday, February 5, 2018 6:53 PM

Requisition ID 52841BR
Title Manager : Market Research and Insights: BIO
Job Category Finance
Job Description Purpose
Provide holistic, insight: driven consultation to all levels of internal stakeholders via portfolio:level and key brand primary market research that drives evidence:based strategic and tactical organizational decisions. Provide market research leadership and integration to assist in the development and implementation of brand strategies and tactical plans and the achievement of Novo Nordisk goals for assigned products. Contribute to the development of the organization's strategic vision via in:depth market analyses. Develop innovative solutions to complex, unstructured problems with minimal guidance.
Report to the Associate Director: Biopharm Insights. Internal relationships include interactions with the Biopharm brand leads, extended brand teams (EBT), as well as global market research and brand teams. Drive and/or support all global and US specific market research projects related to the therapy area and oversee the work of available market research support functions that will assist in the project execution and management of specific research projects. External relationships include interactions with outside consultants.
Essential Functions:
Ensures alignment of initiatives to the company's overall business objectives and brands' strategic imperatives.
Develop and sustain close working relationships with key stakeholders, primarily in brand marketing team, but also in other departments and across global business units as needed
Manage projects in accordance to the market research process, ensuring all requirements are met
Synthesize data from multiple sources to bring added value to research studies, then draw and communicate customer insights in a business:oriented, concise and meaningful way.
Ensure clear and ongoing communication of research results, key conclusions and recommendations through formal and informal channels.
Present final research results to appropriate audiences
Play a leadership role through interactions with internal stakeholders to provide evidenced:based guidance for new product/lifecycle planning and business plan development where appropriate; formulate/track potential marketing opportunities/strategies and associated implementation where appropriate.
Support special business development functions and special projects as assigned
Assess and develop new processes and techniques to advance market research capabilities and improve internal efficiencies
Champion the Triple Bottom Line in Market Research and internal strategy consulting
Develop innovative solutions to unstructured, complex problems.
Make recommendations that have a significant impact on company (time, people, budget) resources and potentially affect the company's ability to achieve its goals
Drive a collaborative informal structure among market researchers to ensure better practices sharing on MR approaches, techniques, consolidated presentation development, business issue identification and methods for addressing help ensure that projects are completed on schedule, within budget, per direction and are internally consistent with group deliverable quality.
Pro:actively seek process improvement opportunities by challenging existing processes, proposing solutions, and driving approved implementation plans
Strive to maintain awareness of best practices in market research across industries by staying abreast of current and new data sources, MR techniques and MR agencies.
Develop holistic and comprehensive market assessments and oversee other ad hoc analyses to proactively address issues in support of business objectives
Independently provide actionable recommendations based on a) thorough analysis of internal and external business issues and environmental factors b) careful assessment of available data and determination of knowledge gaps c) translating data into trends with bus


• Location: Jersey Shore, plainsboro

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